A content strategy is a plan for creating and distributing content. The more thorough you can be with your content strategy, the easier it is to execute and measure your efforts while saving time and stress. Here are seven reasons why you need a content marketing strategy today.

Content writers need building blocks just like fiction writers, journalists, essayists, and other writers do. Here’s a brief primer on the building blocks of writing and how to use them in your digital marketing content writing.

Foundationally, content writing seeks to educate and inform your audience, while copywriting seeks to persuade and convert — and both are valuable and serve a purpose. Here's a bit more about each style.