Plan and Run Your Event
Plan, promote, and execute events that are clear, compelling, and well-attended.
A great literary event needs more than a good idea and a strong speaker. It needs clear positioning, thoughtful promotion, smooth logistics, and an attendee experience designed before anyone walks through the door.
This section focuses on literary event strategy, promotion, planning, run of show, attendee flow, presenter care, and the practical systems that help events feel organized, engaging, and worth showing up for.
Resources, toolkits, and more educational materials coming soon!
For Beginners
Beginner’s Guide to Literary Event Planning
Coming soon!
1:1 Strategy Session
What to Fix First Session
Figure out why your marketing, audience-building, or event promotion isn’t working. You may be posting, emailing, promoting, and showing up — but still not seeing the response you hoped for. This 60-minute, one-on-one session is designed to help you stop guessing and identify the first thing to fix.
1:1 Strategy Session
Event De-Risk Session
Make sure your event actually works before it happens. You can have a great idea, a great speaker, and a great space, and still end up with low attendance or a flat experience. This 60-minute, one-on-one session is designed to catch what’s not working before your event goes live.
Hi! I’m Jessica A. Kent.
I’ve spent over 25 years in the literary community: founder and director of Literary Boston, published author, bookseller, Boston Book Festival director, lit mag staff, library assistant...
I’ve also spent 15 years in marketing and events management: building audiences through content strategies, and planning and executing events from 10 attendees to 10,000 attendees.
Let’s create great experiences for your audience — from how they experience your brand, to successfully executing meaningful events, both small and large.