Lead the Experience

Create conversations and in-room experiences that people remember . . . and want to return to.

Once people are in the room, the experience still needs to be shaped. A great literary conversation, class, book club, tour, panel, or author event does not happen by accident — it depends on preparation, structure, facilitation, and care.

This section focuses on discussion leadership, author conversations, book clubs, classes, moderation, audience engagement, and the in-room choices that help people participate, connect, and remember the experience.

Getting Started

Literary Conversation Basics

A practical starting guide for book clubs, panels, author talks, classes, and literary discussions. Coming soon!

1:1 Strategy Session

What to Fix First Session

Figure out why your marketing, audience-building, or event promotion isn’t working. You may be posting, emailing, promoting, and showing up — but still not seeing the response you hoped for. This 60-minute, one-on-one session is designed to help you stop guessing and identify the first thing to fix.

1:1 Strategy Session

Literary Experience Strategy Session

Turn your event or program into something people actually remember. Many literary events are creatively inspired and well-intentioned, but the experience itself falls flat. This 60-minute, one-on-one session focuses on what happens in the room: the conversation, the flow, and the engagement.

Ongoing Advisory

Literary Conversation Advisory

Ongoing support for people designing and leading book clubs, author talks, panels, salons, classes, interviews, and literary discussion programs. Literary Conversation Advisory is designed for authors, moderators, educators, booksellers, librarians, literary organizations, and event hosts who want regular support as they shape a discussion-based program, conversation series, class, book club, or public literary event.

Hi! I’m Jessica A. Kent.

I’ve spent over 25 years in the literary community: founder and director of Literary Boston, published author, bookseller, Boston Book Festival director, lit mag staff, library assistant...

I’ve also spent 15 years in marketing and events management: building audiences through content strategies, and planning and executing events from 10 attendees to 10,000 attendees.

Let’s create great experiences for your audience — from how they experience your brand, to successfully executing meaningful events, both small and large.